Wikipedia was one thing that we felt challenged us after doing a very interesting diverse kind of work in digital business. We started taking wikipedia page creation services request and started reading how to create a wikipedia page. We were miserable at it. Every page we created was getting deleted or unapproved. It was because we were not paying attention. We were reading what was obvious (that’s what everyone do) and not going to the depth of it. Seeing ourselves failing and disappointing clients, we decided to stop and started to research it in and out. As much as we read, as much as we liked it. Wikipedia is beautiful. It is phenomenal how it works and how so many people are honestly investing time to improvise and build this source of information everyday. Our contribution to it has been partially because of commercial reasons and partially voluntarily. Wikipedia works on pure logic and there is practically no cheat code to it. At the same time, it is also very subjective depending on the users and administrators and at times you would feel it is not justifiable that your page got deleted. Now, since we can’t violate the ethics of Wikipedia, we don’t take projects where we know that the subject is not notable already. For example, if you are a high end financial consultant or a self- acclaimed life-coach and would want a wiki page created because you think you are important, that won’t fly.